If you think the process of choosing the right promotional product is as easy as flipping the calendar and choosing something that seems smart, then all you need to do is rethink. Companies that run successful product promotions put a lot of strategic thinking into the types of products they will offer, who they will offer, and what they hope the campaign will achieve. Different companies have different approaches to determining exactly which promotional product and business service they will use. If you’re not sure how to choose, you can take a few simple steps to make sure the resources you dedicate to your product campaign are worthwhile.
1) Decide what you want to achieve with a promotional product
2) Choose who wants to receive the product and how much
3) Determine how much you can spend
4) Evaluate products within your price range
5) Run your campaign
6) Evaluation of campaign effectiveness
Promotional products can be used to achieve many purposes. One common goal is to increase visibility in the market. If this is your goal, then you will have more coverage for the type of promotional product you choose. If your goal is to keep your company name in front of your customers, then you have to choose from products that will usually be right in front of people. This may include calendars or magnets.
One of the steps that is often overlooked in choosing a promotional product is to think about who the target recipient of the product is. In other words, what kind of person do you want to get your stuff? One obvious example is choosing products that are typically masculine, such as golf products, if your goal is soccer mom. The best choice may be a mask or orthosis.
Thinking about how much you can spend on promotional products is a necessary evil. There are so many products available in a wide range of prices, so unless you specify a few guidelines, you will have a hard time making a choice. Promotional products are generally grouped by price, so if you know your parameters, you will find it easier to make choices.
As you evaluate the various promotional products available, think about your goals and who will receive the items. Imagine yourself as the person receiving the item and imagine how he or she will use it. Is the item purely decorative? If so, how likely is it to be kept by the person?
If you believe you made the right choice, go for it. Buy your stuff and distribute. Give your customers a little time to receive the goods and then gather feedback on what they think of them. This will help you determine if the campaign is successful. You can then decide if you want to run a similar campaign in the future or if your strategy needs some adjustments. Through careful thought and planning, the use of your promotional products can increase your visibility in the market and thus help increase sales. After all, isn’t that the truth? S all?