While marketing strategies have many different goals, the ultimate goal that most are building up to is for conversions in the form of sales. With so many e-commerce businesses online it can be challenging to stand out, but having the right systems in place can increase your conversions significantly.

One of those systems needs to be a flawless checkout process. Abandoned carts are a huge loss of potential revenue for e-commerce businesses, and having a difficult or even just a too-long checkout process is enough to get users to jump ship.

When looking at why users are abandoning checkouts, there are two reasons that stand out as significant. The first is that 35{fdbd0ccb61e7238485356800e3ea86ca3bdaae791b81f5665d6d805cc534cc92} of users abandon a cart because they are asked to create a site account. The second is that 27{fdbd0ccb61e7238485356800e3ea86ca3bdaae791b81f5665d6d805cc534cc92} of users abandon a cart because they feel that the checkout process is too long or too complicated.

Easier digital wallet payment options can solve both of these problems. GooglePay, Apple Pay, and PayPal are all examples of payment options that are quick, easy, highly secure, and trusted by users.

These convenient and secure payment options are becoming the preferred method of payment for large percentages of customers. …

Blog content can be used to drive e-commerce sales by attracting customers and pushing them through a funnel; this works by capturing users who are searching for informational content instead of product information and bring this relevant traffic to your site through optimized content. The goal is to then push customers to product pages and encourage sales.

As your content gains new links from outside pages, this will also send relevant traffic back to your site, giving you more customers to nurture through the funnel.

To get the best results from your content marketing, Kevin recommends following several key tips:

  • Doing quality keyword research. To do this, he suggests using the GSC to find low-hanging fruit opportunities, and to use tools like SEMrush’s Keyword Research tool to reverse engineer top-ranking content. You can look for what types of content and queries your competition is ranking for, and use that to create your own competitive content.
  • Creating long-form content, which will typically beat out shorter content in the algorithms, as it offers more value. To track your results in the SERPs over time, you can use SEMrush’s Position Tracking tool.
  • Keep the featured snippet in mind, as it can
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