Amazon, after all, is an incredible entity in and of itself. There are more than 300 million active customer accounts and 90 million people in the US are Prime members. To impress you with even more figures, Amazon made almost 2 billion dollars mostly from ad sales in the first quarter of 2018.
And when it comes to these millions of customers, Amazon knows a lot. They have data on what device type we are using, our basket size, wishlists, search filters, the reviews we have left, and what products we have viewed and purchased. That is a lot of information that can be leveraged to market products to the right consumers.
They make good use of that information, placing ads in relevant search feeds and in front of the right users. They currently offer the following ad types:
- Sponsored Products. These ads are broken down into different campaigns