How to Increase Conversions by Decreasing Abandoned Carts
While marketing strategies have many different goals, the ultimate goal that most are building up to is for conversions in the form of sales. With so many e-commerce businesses online it can be challenging to stand out, but having the right systems in place can increase your conversions significantly.
One of those systems needs to be a flawless checkout process. Abandoned carts are a huge loss of potential revenue for e-commerce businesses, and having a difficult or even just a too-long checkout process is enough to get users to jump ship.
When looking at why users are abandoning checkouts, there are two reasons that stand out as significant. The first is that 35% of users abandon a cart because they are asked to create a site account. The second is that 27% of users abandon a cart because they feel that the checkout process is too long or too complicated.…
How to Choose the Right Advertising Platform for Your e-Commerce store
Amazon, after all, is an incredible entity in and of itself. There are more than 300 million active customer accounts and 90 million people in the US are Prime members. To impress you with even more figures, Amazon made almost 2 billion dollars mostly from ad sales in the first quarter of 2018.
And when it comes to these millions of customers, Amazon knows a lot. They have data on what device type we are using, our basket size, wishlists, search filters, the reviews we have left, and what products we have viewed and purchased. That is a lot of information that can be leveraged to market products to the right consumers.
They make good use of that information, placing ads in relevant search feeds and in front of the right users. They currently offer the following ad types:
- Sponsored Products. These ads are broken down into different campaigns
Use SEO & Content to Drive Relevant Traffic to Your Site
Blog content can be used to drive e-commerce sales by attracting customers and pushing them through a funnel; this works by capturing users who are searching for informational content instead of product information and bring this relevant traffic to your site through optimized content. The goal is to then push customers to product pages and encourage sales.
As your content gains new links from outside pages, this will also send relevant traffic back to your site, giving you more customers to nurture through the funnel.
To get the best results from your content marketing, Kevin recommends following several key tips:
- Doing quality keyword research. To do this, he suggests using the GSC to find low-hanging fruit opportunities, and to use tools like SEMrush’s Keyword Research tool to reverse engineer top-ranking content. You can look for what types of content and queries your competition is ranking for, and use that to
How You Can’t Lose at e-Commerce with SEO, SEM & CRO
The e-commerce world is one that is rapidly growing, and with rapid growth comes tougher competition. This growth results in the need for constant evolution and adaptation to help your store stay ahead of the game.
Fortunately, there are proven strategies you can use to more effectively drive organic traffic to your e-commerce store, run profitable advertising campaigns and increase conversion rates. We went over some of the best strategies in our recent webinar.
We invited Andrey Lipattsev of Google, Elizabeth Marsten of CommerceHub, and Kevin Jones of BigCommerce to share valuable and actionable tips that you could you use to grow your online store and dominate your market. Read on to know what our experts recommend to implement to raise conversions, optimize PPC campaigns for e-commerce and make SEO and content the cornerstone of your e-commerce marketing.
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