Day: July 11, 2020

The Relationship Between Shapewear And Body Positivity

Modern shapewear is coming into its 20th anniversary on February 15th. It was born into an era that had a very specific vision of the perfect woman. Ultimately, it was an era that featured body-con dresses, low-rise jeans, and more. Everything worn in this era had to be tighter, smoother, and more sexual than ever before. If you weren’t able to meet this aesthetic, shapewear promised to be your solution.

Now, over a decade beyond its original introduction, the world might have changed, but these problems still exist. While a lot of the ‘body positivity’ movement has made a lot of strides in a full-scale effort to love ourselves more, even a lot of confident people still struggle with self-esteem issues when they look at themselves in the mirror. Ever since it’s inception, this type of shapewear has been advertised and marketed to be a quick fix for anyone that doesn’t want to deal with ill-fitting clothing or issues with having bulges.

However, before we get more into it, we will be going over what shapewear is and what it consists of. Are you wondering what shapewear is? Or how to start waist training? The fact is, anything that alters or changes your body shape is considered to be shapewear. In fact, Precious Lee actually considers shoulder pads and traditional bras to be shapewear. After all, what’s the difference between having these things change the shape of your shoulders and boobs? The standards of beauty are extremely ridiculous.

That being said, being comfortable physically doesn’t mean anything if you aren’t entirely comfortable both mentally and emotionally. For a lot of people, it’s not very easy to do when it comes to using shapewear. Kim Kardashian actually calls her shapewear brand “solution wear” which really makes you wonder whether it’s even possible to be body positive and wear shapewear at the same time. After all, why is it a problem in the first place?

Do you have a silky dress that is constantly clinging to your stomach? If so, it might feel freer. However, have you ever spent an entire day without wearing a bra? It can be an amazing feeling. While it certainly depends on the moment and what you are wearing, but it can be rewarding. While you might not necessarily feel less beautiful without it, you can find things like strapless bras making a strapless dress much more comfortable.

While it is certainly a thought that is ambitious to allow women to wear whatever they feel like and whenever they feel like it, what does it actually look like when in practice? Can consumers even purchase and wear shapewear without continuing to perpetuate the same unrealistic expectations and standards in the beauty industry, to begin with?

There is truly no wrong way to have a body, you might have a difficult time maintaining this type of belief. After all, the world is seemingly consistently reminding you that you need to change something or find ‘solutions’ to fixing … Read More...

How to Build an Effective Digital Marketing Strategy

If you look at the Managing Digital Marketing research conducted by Smart Insights, you’ll notice that a shocking 46% of brands do not have a clearly defined strategy for digital marketing. Furthermore, 16% have a strategy but haven’t made it a part of their marketing activity. When a business doesn’t have a marketing plan, it will be more difficult for them to grow, adapt, and correct mistakes. Below are some tips for creating an effective digital marketing strategy.

1. Set Clear, Attainable Goals

Working towards Your Goals

Start by deciding on goals for your business. You should develop a digital marketing strategy that will allow you to work towards these goals.

You should think about what you want to accomplish with digital marketing. Are you trying to attract a new audience? Are you looking to increase your conversion rates? You should set realistic goals and work to achieve them.

Measuring Your KPIs

It’s always best to be specific when it comes to these goals. You’ll want to determine the figures you are trying to reach.

Of course, you should make sure that any goals you are setting are realistic. You’ll want to keep your expectations in check, but you’ll also want to make sure you’re seeing an increase in your numbers. Leapfrog SEO can help.

2. Look at Analytics

When you’re developing a strategy, you shouldn’t play things by ear. Instead, you should look at your analytics. This will allow you to see where you have succeeded and failed in the past. This will also allow you to set the right KPIs going forward.

Pick a period of time to analyse. For example, if you’re planning on developing a marketing strategy for the next quarter, you’ll want to look at your analytics from the last quarter.

Analysis Tips

Once you’ve picked a period that you’d like to analyse, input this time frame into your calendar on Google Analytics.

If you’d like to look at how your progress compares against your top competitors, you may want to utilise Google’s Benchmarking Reports.

In addition to looking at your own analytics, you’ll want to analyse the strategies that your competitors are using. Tools like SEMrush will help you to identify competitor strategies so that you can build a spreadsheet that showcases their activity online.

3. Keep Your Target Audience in Mind

You should do plenty of planning, but you should also consider the people you’re communicating with. You should have your target audience defined. However, when you’re focusing on things like selecting channels and setting KPIs, it’s easy to overlook this.

Your target audience should be at the centre of any digital marketing campaign. You’ll want to make sure you’re saying the kinds of things that will actually have an impact on your audience. How can you do this? You need to build personas for your customers.

How to Build a Persona

Begin by listing demographic information for your target audience. This could include their age, location, and gender.

Once you … Read More...

Concrete Blocks – Business to Be Had

Management

We all know that venturing out into an unknown place is frightening, but listening to those that have not been where you are about to go will not allow you to either. If you had been walking in the darkness and had two individuals hollering at you, one from behind you and another in entrance of you about the dangers ahead, who would you listen to?

The value to make or purchase the product to sell on or how a lot it’s going to value you to provide the service that you’re going to be offering. Your operational costs including lease, workers, fuel, automobiles, tools, stationary, supplies, authorized charges, advertising etc, and so forth. You might want to be sure that you record them all.

  • And given that it’s your interest, you will most likely have fun while incomes.
  • Home-based mostly Business Here is one other frequent and sensible choice for individuals who have limited abilities or those that do not fall beneath the above do business from home categories.
  • Thus, you will get an thought of what features of the business you need to deal with, what prospects would possibly probably need or want, the place to find the stuffs you want, and other such issues.
  • Starting an online business as a work at home opportunity isn’t always easy.

In the world of business there are such a lot of shades of grey that may all lead to success, or failure. Subtle variations may set the tone for your business life, and be your ticket to success. How to Get Free Funding for A Christian Business Finding free funding for Christian business may not be as easy as you suppose. Starting a brand new business of your personal could also be a good way of earning an earnings that you can rely on for long term.

Capital One business services and products are here to help help your business needs. The program was developed by the Department of Public Works (DPW), with help from the Department of Neighborhood Services (DNS). And it is going to be administered by the Department of Public Works.

You know a services or products not but obtainable out there. This is what advertising professionals call the blue ocean strategy.

Or if it is a hypothetical business thought what are your strengths? For instance what skills do you could have which are notably suited to this potential venture?… Read More...

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