Day: August 17, 2019

Improve Communication With These Tips for a More Organized Work Force

An efficient communication culture is one of the key ingredients to establishing strong relationships, getting projects done faster and more effectively and building successful, performing teams.

In this piece, we share with you some important tips in creating a more organised workforce with the system and quality of communication.

Keep Communication Constant

Communication shouldn’t be a one-off thing that occurs very occasionally such as at annual reviews. Create a schedule of one-on-one meetings with your employees to keep up to speed with their progress, job satisfaction level and needs to perform at their best level.

Doing such chats on a monthly basis and you may be surprised how much they are willing to say or contribute to move the organisation forward.

Master Your Body Language

People who understand the critical elements of communication know that non-verbal communication or body language has important impacts on people around them.  Therefore as organisational leaders or managers, they learn to master the art of body language and ensure that at all times they are giving of positive and motivational vibes to keep everyone in the right spirit and the workplace vibrant and productive.

Mastering your body language is basically about leading by example by keeping an open, upbeat and approachable appearance at all times.  Other tips include:

  • Keeping your arms uncrossed
  • Keeping an upright posture
  • Smiling
  • Maintaining eye contact, and
  • Keeping your mobile phones and other work gadgets aside when conversing with people.

Listen to What People Are Not Saying

This is another key aspect of non-verbal communication. You hear what people are telling you, but can you also hear what they are not saying or are trying to hide? This could be just as important — or even more. A business owner or manager must have emotional intelligence and know how to ‘hear’ what workers are not saying and rummage through the debris to find the truth.

Give Positive Feedback

Feedbacks are powerful, and positive feedbacks even more powerful. It’s easy to spot and point out people’s mistake to them, but how often do people do the reverse and praise, even when an employee does something impressive or commendable?

Is a worker showing a good example with work efficiency or customer care? Commend the person. Perhaps it’s a worker’s good hygiene and general cleanliness in his or her workspace. Give positive feedback. Never underestimate the power of positive feedback in boosting employee morale and productivity.

Give Negative Feedback Properly

Positive feedbacks are great and can be an effective morale-boosting tool, so use whenever necessary. But giving positive feedback when the appropriate feedback to give in a particular situation is a negative one, will do more harm than good in the end. Do not reward bad behaviour or unjustified low productivity or gloss over them. Give negative feedback, but give it in an appropriate manner. Disagree without being disagreeable.

Write Better Emails

Learn to write emails that are clear, succinct and straight to the point. Don’t waste people’s time and money with sloppily … Read More...

How to Set Metrics for the Success of your SME

What you cannot measure, you cannot improve. And what you cannot improve, you cannot make it stand out. Therefore, you must define how you will measure the performance of your SME. Here are the steps you need to take to set your SME success metrics.

Step 1: Begin with the end in mind

To set the metrics for your SME success, you need to know where you are headed first. This means setting business goals. The goals become the focal point for your team and guide every action you take.

Step 2: Establish the things you need to do to achieve success

After setting your business goals, you need to come up with what it will take to achieve the goals. Your answers will depend on the resources and assets you already have at your disposal and the stage you are in your business growth.

For example, the things you need to do may include investing more money in marketing, hiring more hands, investing in insurance, improving an existing product, entering a new market, and so on.

Step 3: Set your Key Performance Indicators (KPIs)

Based on your key result areas, establish how you will measure performance. To help you come up with the right metrics, think of the top five things you’d want to know about how your business is doing if you were in a desert, far away from your business, and could only make a 5-minute call every day. This constraint will force you to come up with the most important metrics for your business.

Examples of Business Metrics

Below are examples of business metrics, consider tracking them for the success for your SME.

Revenue Growth

Revenue growth measures the financial performance of your business. It’s calculated by subtracting the cost of returned and damaged goods from the total sales. In an ideal situation, your revenue should be growing year-on-year.

Gross Profit Margin

Gross Profit Margin is another key business metrics that measure your production efficiency. It is calculated by subtracting the cost of goods sold from total revenue.

Retention Rate

Retention rate measures the rate at which customers stay and continue to make purchases from you. To calculate this, you need to take the numbers customers that left you into consideration and the numbers that are still with you within a given period.

Return On Advertising Spend (ROAS)

ROAS measures your returns for the money you spend on advertising. It compels you to view your advertising budget as an investment. It is calculated by dividing the revenue generated over the amount spent.

For example, if you spent £500,000 on the advertising and generated £1,000,000 from the ads, your ROAS is £2. That is, for every £1 you spent on advertising, you made £2. 


Metrics are important to the success of SMEs. You need to define and track the right metrics so that you can know how you are doing, set new goals, and aim higher as you grow.… Read More...

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