Building powerful backlinks for your site is the most cumbersome process in search engine optimization. In this post we provide the best practices building a natural and effective backlink profile that actually works towards ranking your website ahead of your competitors online for any target keyword and how to put high quality content, article submission, non-spammy linking approaches to good use while trying to beat your online competition reaching top 10 search results.
Avoid spamming your content with links needlessly
There is a strong relationship between the amount of links you should put in your content with the size of your content. Avoid adding 50 links, for example, in a content that does not exceed 1000 words. You should pay careful attention to make your overall page look natural which means it’s been proven to include only 3 – 5% of your word count as links. Which means for a 1000-words content, it’s recommended not to exceed 3 – 5 links spread across your page naturally.
Link back to your site from guest posts or articles
Search engines are becoming smarter and improved by the day. This means they will easily spot if you are intending to backlink to your product/service rather than achieve a natural approach. It is proven that most of the backlinks that work effectively boosting your rank are those coming from the flesh of a blog post. With the help of websites that accept guest post this has become a relatively achievable task to do. Here’s a post that lists the top 50 sites that accept guest posts and article submission.
Understand the differences between keyword types
Yes, there are different types of keywords that work together to make your overall linking profile look natural.
- Exact match – means those keywords match exactly your targeted keyword.
- Phrase match – means those keywords are of a broader semantic meaning of your targeted keyword.
- Action phrases – means those keywords that drive the reader to a specific action like “click here” or “read more” … etc.
- URL – means there’re no keywords in your link, your keyword is actually your targeted page URL address – AKA Naked links.
- Branded keywords – means those keywords that contain your website and/or your brand. Like Nike or nike.com.
With those 5 types in mind, it’s crucially recommended to clearly know the differences between them and that you will actually use all those types when you build your backlink profile.
Approach every linking step naturally
Assuming you have a good understanding of guest posts, with all the tips mentioned earlier in mind, and, it’s the right time for you to include links to your targeted page. It’s recommended to use all the types of keywords in your content. Ranging from exact matches and phrases to branded keywords. It is important to make sure you achieve a good mix between all those types but try to favor phrase matches over naked links. Try not to exceed only one exact match of your targeted keywords while as many linked keywords as your content allows from the other types. Remember not to exceed 3 – 5 % of your content size with links as mentioned before.
The more natural your outcome is, the best results you will get ranking your website. Don’t overwhelm any step unnecessarily because this will harm your website rather than help and finally, a natural and powerful backlink profile is a tedious task but yet doable and it’s worth the effort paying attention to approach high quality in content writing and in linking.